This post contains SPOILERS for the Black Panther movie.
Black Panther has taken Korea by storm, hitting the one million viewers mark on its second day. Now with BP set for an early March release in China, astutely avoiding the Chinese New Year but a few weeks ahead of serious competition starting with Pacific Rim Uprising, the speculation is on whether it will succeed in the second largest movie market in the world.
Rob Caine at Forbes.com has pointed out that Black-led movies in the past were either not distributed at all or did not do well in China. However, I believe BP can break that streak and be a hit in China. In addition to being a good movie with universal appeal, its story and aesthetics, whether intentionally or not, are a good fit for that market.
Let’s talk about simple stuff first, the visuals. One reason given for why Star Wars: The Last Jedi did so poorly in China was its drab visuals, which did not live up to what audiences there expect in a science fiction blockbuster. In contrast Black Panther, thanks to the work of costume designer Ruth Carter and set designer Hannah Beachler, is awash in vivid color and a sense of style that are garnering widespread acclaim. For this reason Black Panther is likely to be eye-catching for Chinese audiences.
China is also a market with high expectations for action scenes, and Black Panther with its extravaganza of action, with a particular emphasis on handheld weaponry and hand to hand combat, aims to satisfy. Wakanda’s general Okoye scoffing at guns as “primitive” and taking out a vehicle with a well-placed–and high tech, of course–spear is a meta moment, the announcement of a movie that largely eschews gunfights in favor of old school fighting prowess.
Then there is Wakanda itself, which is not a Western representative democracy but is technologically advanced, prosperous, and has deep roots in tradition and shared values in harmony with its material advances. This is much the same way China sees itself, as a country that does not have a Western-approved form of government but is still successful both politically and economically, leading the world in technology while avoiding the West’s bloodstained history of imperialism. (Whether reality matches this self conception is another matter and outside the scope of this post.)
Even T’Challa’s ultimate decision to bring Wakanda out of its self-imposed seclusion can be read as a parallel to China’s past isolation from, and subsequent reengagement with, the world. One of the ways China has expanded its global reach is through foreign aid, something Wakanda is shown to be doing at the end of the movie. Furthermore, Africa is the recipient of almost half of China’s foreign aid. Given China’s increasing economic and political ties to the region, the African continent is ripe to enter the Chinese popular imagination and Black Panther is an inviting entry point.
Taking a step back from current events into history, the conflict between royal contender Erik Killmonger/N’Jadaka’s violent revolutionary aspirations and spy with a heart of gold Nakia’s call for reforms and greater engagement can be read as a reflection of China’s own reckoning with the Cultural Revolution. China has experienced a rage-fueled, horrendously destructive upheaval in its own past and is still grappling with the consequences As such it may well find itself fascinated by the charismatic antagonist ably played by Michael B. Jordan while being relieved by the ultimate victory of stability and moderation in the form of T’Challa and his marriage, both political and romantic, with the humanitarian Nakia.
Even farther back in history, and in the realm of aesthetics, the dynastic struggle of Black Panther–brother pitted against brother, the poisoned legacy of fratricide, a king’s tragic death, his mother and sibling forced to flee for their lives–hits the beats of royal political dramas that are still reproduced and reimagined in popular media. It should be a comfortably familiar tale for Chinese audiences, down to the rules of succession more ironbound than personal loyalties. Even better, these rules of succession happily involve more of the aforementioned hand-to-hand combat.
Fatherhood and legacy form another strong motif in Black Panther, and this too is likely to hit home with audiences in China. If one were to try and come up with a story that would pull at the heartstrings of the country that invented Confucianism, one could do much worse than two sons coming to grips with grief, loss, and legacy from their fathers and actually meeting their ancestral spirits on the way, all against the background of duty to people and country. (It’s surprising that the movie was cleared for distribution, actually, because the
censors tend to frown on the supernatural and ghosts. I suppose
they were able to pass the scenes of T’Challa and Killmonger meeting
their fathers as psychedelic hallucinations.)
The women of Black Panther are likely to fit comfortably into preexisting niches, too. For all the talk about how revolutionary it is for the movie to have so many action heroines, Chinese media has quite a long history of such characters from wuxia novels and movies. They are rarely the centers of their own stories, true, but rather play supporting roles as love interests, family members, allies, and enemies of male protagonists. Black Panther’s female cast are likely to be received as part of that tradition.
For all these reasons, if I were to take a guess, I would say Black Panther has been engineered at least as much for success in China as domestically. If the film does well in that market, it would be well-deserved: in addition to its universal themes, Black Panther has much to offer to Chinese audiences in particular and I think they will come away from it deeply satisfied.
