thelastjedicritical:

devillikeme:

kingofjakku:

Opinion: In the short term, 1.3 billion for The Last Jedi makes it look like it won big again. But it really didn’t, and they are clearly stumbling with the results. This video perfectly explains why.

The movie is a financial failure beyond what they expected. Numbers don’t lie. Damage control is at an all-time high with the Star Wars franchise, now with the upcoming release of “Solo” and the decreased anticipation for Episode IX.

It’s so important to remember that money talks. This video will help you understand why they’ve been much more aggressive this time around on buying this episode for the “feature-length” documentary, additional bonus features and for the sake of “collecting it”. They can insult and reduce the unhappy fans all they want, but at the end of the day you will always have the high ground 😉 as a consumer if you were truly displeased with it.

Boost this if you are critical of TLJ.

I’ve been saying this since the box office locked in but I’m not good with numbers and this is a great job of showing how the movie failed financially. 

And there is another thing I’d like to point out: there were quite a few movies just last year and now with BP there will be another who have made similar amounts of money at the Box Office. This is nothing special for a blockbuster anymore, wheras TFA was special, it was in another league. This position was lost by TLJ.

So logically Disney/LF should now try everything in their power to stop this downwards trend. And that means they can’t continue like this …

What the video says about the new characters is harsh. But it is the truth. Rey is now bland, Kylo is bland, Finn and Poe were turned into jokes and no one cares about Rose … so how do you sell these characters? Bc everybody else is dead!!

And Kathleen Kennedy still has a job at LucasFilm why?